Design
Naming your app: title, icon and bundle id
Three decisions that are hard or impossible to change after launch: a name that survives search, an icon that reads at 40 pixels, and a bundle id to keep.
Blog
Design and over-the-air updates
Designing a storefront that feels native, and changing it over the air without a new build or another review.
A store app should feel like an app, not a shrunken website. These posts cover the design side: home screen layouts that sell, bottom tabs versus a side menu, onboarding screens, product images and a small design system a brand can keep consistent.
They also explain over-the-air changes: how a new banner, layout or seasonal theme can reach installed apps without a new build or another store review, and where the limits of that are. If you are planning a redesign or a seasonal campaign, start with these posts, then test each change on a real phone before shoppers see it.
Design
App onboarding that doesn't get in the way
Store apps do not need a tutorial. What the first launch should do, when to ask for notification permission, and why a signup wall costs you installs.
Design
Choosing your app's colors and type, once
A method for picking an app palette and typography that survives real product photography, plus the contrast and touch-size rules that are not optional.
Design
Bottom tabs or a side menu? App navigation for stores
Navigation decides how much of your catalog people see. When tabs beat a drawer, how many tabs is too many, and the hybrid that works for deep catalogs.
Design
Running seasonal campaigns without an app rebuild
How to plan a Black Friday campaign when a new build means a store review: which changes ship over the air, which do not, and the calendar that keeps you out.
Design
Designing an app home screen that actually sells
What belongs above the fold in a shopping app, why it is not a smaller version of your website's homepage, and a layout order that works for most catalogs.