Growth
Email, SMS or push: which channel for which message
Three retention channels with different costs, reach and tolerance. A message-by-message allocation, and the rule that stops triple-sending the same thing.
Blog
Growth, push and retention
Push notifications, installs, repeat purchase and retention — how a native app earns its place next to your store.
An app only pays off if people install it and come back. These posts are about that part: getting the first installs, writing push notifications people do not switch off, and turning one-time buyers into repeat customers.
You will find practical advice on install banners, QR codes at the till and in parcels, app-only offers, review prompts, order updates and how often to send a message. Most of it works the same whatever tool you used to build the app. Where a tactic depends on a feature, the post says so, so you can check what your own setup supports before you plan a campaign around it.
Growth
Getting App Store reviews for a store app
Your rating is the strongest conversion signal on your listing. When to ask, why after delivery beats on launch, and how to handle a one-star review.
Growth
App-only offers that don't wreck your margins
An app needs a reason to exist that the website does not have. Six kinds of app-only offer ranked by margin cost, and why early access usually wins.
Growth
How often should a store send push notifications?
Permission is finite and cannot be earned back. How to set a weekly cap, which sends should not count against it, and the two numbers that say you went too far.
Growth
QR codes that actually get your app installed
You already ship a physical object to every customer. Turn packing slips and inserts into an install channel, with the landing-page details that decide it.
Growth
Order-status notifications pay for the app
"Where is my order?" is the most common message any store gets. What happens to support volume when the app tells customers first — and which statuses to skip.
Growth
The smart app banner: your best install channel
Every phone visitor is a free install opportunity. How a platform-aware banner should behave, the dismissal rules that protect your sales, and what to measure.
Growth
Push notification copy that people actually tap
The anatomy of a store notification that earns its interruption: length limits per platform, six patterns that work, and the ones that get you muted.
Growth
App vs mobile web conversion: what to expect
Why installed apps convert better, which parts of that gap are real and which are selection bias, and how to measure your own numbers instead of a benchmark.
Growth
How to get your store's first 1,000 app installs
An app nobody has is worth nothing. Nine install channels for a WooCommerce store, cheapest first, and the sequence that gets you past empty analytics.
Growth
Abandoned-cart push vs web push for WooCommerce
Cart recovery works differently in an installed app. What changes about the trigger, timing and opt-in, plus a sequence that recovers orders without nagging.
Growth
Push notifications for a WooCommerce store, end to end
The three kinds of push a store app sends, how opt-in works on iOS and Android, what each is worth, and the mistakes that get your notifications muted.